Digital marketing is the most significant part of advertising which uses modern internet and digital technologies including mobile phones, desktop computers and other electronic media and platform for promotion of products and services to the end users. The primary motive of internet marketing is to create brand awareness for a product or service. It helps businesses get closer to their consumers via the internet.
Internet also provides the most convenient and cost effective way to market products. There are different ways to go about internet marketing. These include Search Engine Optimization, Pay per Click, Online Advertising, Social Media Marketing, E-mail marketing and so on. SEO is one of the most important channels of internet marketing. It ensures that your website appears high in the results pages of major search engines like Google, Yahoo and Bing. If you don’t want to shell out any money on search engine optimization then you should go for free internet marketing tips.
Though there are many people who are willing to invest money in online advertising, but still many people prefer to stick to the traditional marketing methods because they feel it is more reliable and less time consuming. However, if you want to generate greater returns from your internet marketing efforts, you need to invest some amount. Also remember that traditional marketing involves mass print, television advertisement and radio advertisement. Online advertisement requires less investment and can reach more people at once.
Email marketing is a great way to advertise your products because this channel allows you to build a relationship with the buyer. Through this channel, you can build your business reputation among the buyers. Email marketing is one of the best channels of internet marketing and helps in creating a strong customer base. This is because email marketing helps in building customer loyalty and generates more sales leads.
The other popular channel of internet marketing is by using RSS feeds. These feeds allow your content to be syndicated across the web. They are very easy to install and follow and load fast on mobile devices. This channel has been used by many marketers and has proved to be very helpful. RSS feeds allow users to easily subscribe to the feed and to get the content when their feed hits a certain number of subscribers.
Social media allows you to interact with your audience on a more personal level. Many times, in traditional marketing methods, marketers divide their audience into specific groups. These groups may be family and friends, acquaintances and colleagues etc. In social media, however, we can easily identify with our audience and establish relationships. In this channel, we can get the pulse of our audience and know what they want or what they are worried about. We can respond to them instantly and solve their problems.
The third channel of internet marketing which is a combination of both search engine marketing and social media is digital marketing. With digital marketing, your site can be advertised online with very minimal investment and it can reach an extremely large number of people. Digital marketing helps to capture and retain the loyalty of your customer base.
The fourth channel of internet marketing is by way of email marketing. Email marketing allows you to send direct promotions and information to your subscribers. Email marketing is quite effective and has the potential to attract thousands of new visitors to your site each day. It’s one of the best channels for generating new leads for your business and increasing conversion rates.
The fifth and final channel is through digital channels. Digital internet marketing, in simple terms, consists of creating high quality, unique and creative digital content. These include images, videos, text, audio, documents and other web content. By creating high quality digital content and distributing it through various platforms, you can easily create massive buzz around your products or services. This method is quite similar to that of SEO search engine optimization on-page and off-page SEO.
So how can you make money through these five different channels of internet marketing? You will need to find influencers. Influencers are people whose opinions and actions can be trusted. These people can act as your promoters and help you to build your brand or website, create hype around your product or service and generate traffic to your site and content marketing.
If you look at it from this perspective, traditional marketing channels such as SEO, SMO, PPC and advertising will already have achieved their objectives. However, if you want to ensure that your brand awareness is maintained and your business starts generating profit right away, then you need to use all the available channels of internet marketing. Apart from driving more targeted traffic to your website, these channels also help in driving quality traffic. Moreover, engaging into digital channels will ensure that your website, content and brand awareness remain intact.