The travel industry has taken a huge hit in recent years because of technological advances such as the internet and mobile computing. Many people are now able to book hotels, flights, cruises, and rental cars with the click of a mouse. Travel websites have become a powerful force in the industry, helping consumers make travel decisions and booking vacations on the fly. While this type of technology has drastically altered the travel industry, it also poses some unique challenges that the industry needs to figure out. These challenges will determine whether or not travel will be successful through the use of technology.
One of the biggest problems is how travel agencies can continue to compete against the overwhelming power that travel booking websites have built. Travel apps are free for anyone to download and allow travelers to plan their trips on the fly. The free use of these apps allow travelers to avoid traditional travel agencies and the hassle of dealing with travel agents and scheduling through them. Traveling on the road opens up a wide variety of new travel opportunities for travelers, and it is possible for a single app to dominate the entire market.
Travelers are discovering that booking flights, relaxing at a luxurious hotel, and enjoying sightseeing can all be done from the comfort of their own home or smartphone. The rapid spread of mobile communication has opened up a whole new world of tourism business for the hospitality sector. Travelers can now interact with local vendors, travel agents, and restaurants directly through their smartphone, rather than having to visit the business directly.
If a travel app dominates the market, then travelers can book their entire trip online from anywhere with a smartphone. No longer will they have to visit a travel agency to do all the legwork, but can instead book everything at once from their fingertips. Travelers no longer have to wait in line at a hotel lobby for their turn to speak with a customer service rep; they can instead get right to business with the representative and order from their seat in the airport lounge. In addition to booking rooms, hotels and other businesses will be able to track their customers’ room reservations, know when a guest has checked out, and find out when they plan to leave. All of this is thanks to travel technology that is revolutionizing the way we do business.
Smartphone technology is changing the way we do business across all industries, but the travel industry is especially affected by the trend. The travel industry heavily relies on information technology, which has greatly influenced how people travel. Travel apps were initially developed only for the mobile web and internet, but as internet penetration increases and smart phones gain high functionality, smart phone travelers are now setting foot in foreign lands without a suitcase. Travel apps provide useful information about attractions, hotels, and restaurants across the globe. With this access, travelers can now plan their trips with ease.
Travel apps vary widely in their functions and features. Some allow travel information to be shared with friends, family, and co-workers. Others manage everything from passports and visas to flight schedules and hotel reservations. A travel program based on a specific destination or theme may also simplify the entire travel experience, helping the traveler to plan their trip and avoid the last minute panic.
One way to improve business travel experiences is to integrate travel details into marketing campaigns. An example might be a client who travels frequently to different branches of the same company. Through an app, travelers can see promotions and deals at the hotels they frequent. The same goes for business travelers who meet with international clients every year for an annual meeting. A promotional app for business travelers can include information about the company, logo, contact information, website, etc., making it easy for travelers to keep up with the latest news.
The future of travel lies in smart cities. Companies such as IBM are investing millions of pounds in London’s Canary Wharf to develop new facilities for both business and leisure travelers. London already has one of the most efficient public transportation systems in the world, so the improvements made by IBM will only make traveling easier and more accessible. Smart city solutions will also help businesses interact with their customers more easily online. For example, London’s Oyster card allows customers to buy any London hotel in just one click, ensuring that no matter where the traveler wants to go, there is a hotel available.
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